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Marketing and Outreach Coordinator - Museums, Archives & Rare Books, and University Libraries

Position Number: 6493748
Location: Kennesaw, GA
Position Type: Public Relations, Marketing and Communications

Marketing and Outreach Coordinator - Museums, Archives & Rare Books, and University Libraries

Job ID: 289051
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Responsible for managing and developing brand awareness through strategic advertising and social media for the assigned department. Creates print, online, and promotional marketing and educational materials to support recreation facilities, programs, and events. Serves as the department representative for outreach in coordination with department leadership. Assists in benchmarking, researching, and reporting the effectiveness of marketing efforts by the department. May provides oversight and management of social media and other marketing platforms through the use of assigned staff and/or student staff and content creation. Actively participates in marketing initiatives, providing support where needed.

Responsibilities

KEY RESPONSIBILITIES: -
1. Works to strategize, plan, develop, and execute marketing and communications campaigns
2. Writes articles and designs layouts for electronic newsletters
3. Manages social media accounts to expand the department's presence
4. Manages social media platforms, including scheduling, creating content, monitoring conversations, and responding to comments
5. Reports analytics on communication responses and online interactions with students, faculty, staff, and other constituents
6. Collaborates and coordinates with department leaders on sales and/or marketing campaigns
7. May supervise assigned staff and/or student assistants
8. Maintains the brand and graphic standards, techniques, and methods of the department and University
9. Works with program areas within division and/or department to highlight priority areas through tabling and collaboration events on and off campus
10. Manages outreach opportunities which may include events such as orientations, homecoming, the week of welcome, involvement fairs, and open houses based on department needs
11. Handles administrative tasks assigned by department leadership

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in related field

Other Required Qualifications
Current, valid, and unrestricted driver's license

Required Experience
Two (2) years relevant marketing or related experience

Preferred Qualifications

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Preferred Experience
Experience in marketing, communications, or public relations in a university system preferred
Previous experience managing accounts
Experience with video editing and production
Experience with social media management and Adobe Suite products

Proposed Salary

The budgeted salary range is $47,000 to $55,000. Offers are based on relevant experience.

Comprehensive benefits to include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and much more! Visit hr.kennesaw.edu/benefits.

Knowledge, Skills, & Abilities

ABILITIES
Demonstrates adaptability to policies, procedures, work assignments, and organizational culture changes
Able to think strategically and creatively
Able to travel locally
Able to adapt effectively in changing situations
Able to develop professional contacts and resources
Able to work independently and handle multiple tasks or projects at one-time meeting assigned deadlines

KNOWLEDGE
Knowledge of branding standards and corporate policies used to develop marketing and advertising materials
Knowledge of print and digital advertising sales and analytics

SKILLS
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, technology, organization, communication (verbal and written), project management, leadership, and presentation skills
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
Strong time management skills
Strong writing and proofreading skills
Strong attention to detail and follow-up skills
Strong customer service skills, email etiquette, and phone etiquette

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.

Background Check

Standard Enhanced
Education
DMV
9 Panel Lab Drug Test

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=289051&PostingSeq=1